MainCasesHow Smart Rooms Automated 3x Faster Bookings with Athena AI
case study · storage & moving
How Smart Rooms Automated 3x Faster Bookings with Athena AI
Company:
Smart Rooms
Industry:
Storage & Moving
Location:
London, UK
AI Agent:
Customer Support

We use Athena AI to handle every storage enquiry — from unit availability and pricing to booking a collection slot. Customers get instant answers at any hour, and our team focuses on the moves, not the messages.

Yelnur E.
Yelnur E.
Smart Rooms · London, UK

About Smart Rooms

London's full-service storage and moving company.

Smart Rooms is a London-based storage and moving company offering self-storage units, door-to-door valet storage, collection, delivery, and removals across London. With locations in Bloomsbury, Mayfair, St James's and Hackney, Smart Rooms serves both individuals and businesses — from students storing belongings during summer break to companies managing office moves.

As a fast-growing operation, every enquiry matters. A missed message means a missed booking.

The Challenge

Every unanswered enquiry was a lost booking.

1
High volume of repetitive enquiries
The majority of inbound messages asked the same questions: unit sizes, pricing, availability, and how to book a collection. Answering each one manually consumed hours of staff time every day.
2
No after-hours coverage
Storage enquiries come in at all hours - evenings, weekends, and bank holidays. Without 24/7 coverage, Smart Rooms was losing bookings to competitors who responded faster.

The Solution

An AI agent that knows the business inside out.

1
Instant answers to every enquiry
Athena was trained on Smart Rooms pricing, unit availability, locations, and services. Every question gets an accurate, instant response — day or night.
2
Booking a collection slot automatically
Customers can book a collection slot directly through the conversation. Athena checks availability and confirms the booking without any staff involvement.
3
Configured by the team, not developers
Using NPI technology, the Smart Rooms team set up and trained the agent themselves — no technical expertise required. The workflow was live within days.
4
Seamless human handoff
For complex or sensitive requests, Athena passes the conversation to a team member with full context — so the customer never has to repeat themselves.

The Results

Measurable impact from week one.

With Athena handling all inbound enquiries, the Smart Rooms team shifted their focus from answering messages to delivering exceptional service. Response times dropped from hours to seconds - turning one-time customers into long-term storage relationships.

3x
faster booking confirmation for storage and collection requests
80%
of enquiries handled without human involvement
24/7
customer support coverage across all channels

Looking Ahead

Smart Rooms is now exploring using Athena AI to proactively follow up with customers after collection, gather reviews, and send personalised re-engagement messages to past clients - turning one-time customers into long-term storage relationships.

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